Consulting and service
Ready for the digital transformation?
Digital Product Innovation
Customers love to engage and interact with digital products. Replace one technical feature with experience for success. Add Customer Experience to your R&D! How does the customer experience affect your value proposition? Do you know how your customers think, get motivated, act and share the product happiness?
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Business Model Innovation
The business model provides a holistic picture of how a company creates, delivers and captures value by defining the Who, What, How and Why of a business. A study conducted by BCG and MIT Sloan found that business model innovation is a key driver for successful sustainability related innovations.
The business model elements:
CUSTOMER - who are our target customers?
VALUE PROPOSITION - what do we offer to customers?
VALUE CHAIN - how do we produce our offerings?
PROFIT MECHANISM - why does it generate profit?
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Tomorrow’s competitive advantage of companies will not be based on innovative products and services, but on innovative business models. During a period of the Corona Virus Crisis, Managers and C-Level took part in an online survey to analyze the impact and state of their companys' Business Model. The results represent trend indicators and change opportunities.
Sustainable and Circular Business Model
Taking social responsibility for a sustainable and circular business model innovation. Focus on new markets, cost and risk reduction, innovation leadership and value creation.
The Secret Key: Business Model Innovation
Business Model Innovation for Established Companies. What are the current triggers, challenges and success patterns for business model innovation in established companies?
Book contents & information
Book contents & informationManagement Coaching
Change management and culture is a key success factor in any transformation project - identifying barriers and enablers is crucial for implementing growth and entering new areas. Thinking outside of dominant industry logic - is no simple matter. Mental blocks hamper the development of fresh ideas. The difficulty of thinking in terms of business models rather than of technologies and products.
Digital transformation is not about technology, it is about leadership and culture.
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Download: Digital Talents White Paper
Webinar
How is crisis affecting the business model and how to innovate it? In this online webinar you will get an update of different perspective how the Corona crisis is influencing business models. Every crisis is an excellent growth medium for new chances and business models. The webinar will give you a short overview about the *new normal* consumer behaviour, business model innovation and inputs for quick adaptions.
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China Learning Expedition
You can join the China Learning Expedition trip to Shanghai and Shenzhen online.
This journey is about sensing, hands on exploring, tasting and being hit by the Chinese tech sophistication. China's tech scene is about to explode and cause massive disruption in established industries, and now is the perfect time to understand what is happening with your own two eyes to make your own company fit for the even more competitive future.
Jobs done ...
aact! 2016 - amv - beurer - bmw group - business upper austria - epunkt it consulting - fronius - goeweil - head - ibm ix - intersport - keba - oekosoziales forum wien - oesb - park here - pestalozzi - pr translations - robart - running coach - runtastic - starlim//sterner - stiglechner - testify - vkb bank - volkswagen - wiferion - wko ...
What people say, press and speaker
Kevin Valdek / High Mobility / Berlin-DE
I worked together with Josef in a joint product development project. The topic required complex technical integration while maintaining strong user experience, which suited Josef very well. He quickly sees the big picture and is not afraid to get into details.
David Seoane / IMPACT Connected Car / Madrid-ES
I worked with Josef in the review of my current company Business Innovation Management processes, and this was a very useful and fruitful experience for me since he helped me to understand those processes in a better way and clearly identify the success and fail factors of my personal and work experience in that area. This was a very well driven work that definitively helped me to improve my daily work in this space.
Harald Weinberger / mobile agreements / Linz-AT
Automotive Speaker and Presenter:
Interview about innovation in the retail business:
Book launch: The Secret Key: BMI for Established Companies
Column series about Business Model Innovation Journey:
Intelligent Internet of Things applications require a well-thought-out and coordinated integration of hardware and software. Josef has experience and know how in both disciplines. Together with him we have managed to implement a successful and consistent solution.
Factory Magazine (2020): Mit der Zukunft Geld verdienen, no. 2, p. 19
Factory Magazine (2020): Buzzword Bingo, no. 3, p. 23
Factory Magazine (2020): The next big Thing, no. 4, p. 27
Factory Magazine (2020): Einer für alle, alle für einen!, no. 5, p. 29
How to get prepared transforming your business model:
5 Steps Towards a Business Model 2.0:
Amazon & Co winner of the crisis?
Education, experience
International Management MBA - Global Business China
Tsinghua University School of Economics and Management BeijingInt. Mgmt. MBA - Innovation and Product Management
LIMAK Johannes Kepler University Austrian Business SchoolPsychosocial Counseling MSc
Karl-Franzens University GrazTechnology Entrepreneurship: Lab to Market
HarvardX UniversityIBM Enterprise Design Thinking Practitioner
IBMProduct Manager (FH)
Marketing Academy Munich & University of Applied Sciences Upper AustriaCertified Coach and Social Work
Impulse & Seminare Salzburg and University of Applied Sciences Upper Austria. Diploma in Counseling and Coaching.Software Engineering Ing.
HTL LeondingContact me
- E-Mail: Josef Baker-Brunnbauer
- Tel. Linz/Austria: +43 660 65 73 000