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Digital Product Innovation
Design Thinking, Digital Strategy, Digital Customer Experience, Artificial Intelligence

Business Model Innovation
Business Model Generation, Visualization, Implementation and Life Cycle

Management Coaching
Digital Transformation, Organizational Change, Interim Management

BMI Book Release
The Secret Key: Business Model Innovation for Established Companies


Consulting
Coaching
Services

Ready for the digital transformation?


Digital Product Innovation

Customers love interacting with digital products. Replace technical features with a positive customer experience – that's how you achieve success. Integrate design thinking and customer experience into your research and development. How does the customer experience influence your value proposition? Do you know how your customers think, are motivated, act, and share their positive product experience?

Amazon Go Store White Paper


Business Model Innovation
The business model provides a comprehensive picture of how a company creates, delivers, and realizes value by answering the questions of who, what, how, and why. The competitive advantage of companies in the future will not be based on innovative products and services, but on innovative business models.

Business Model Elements:
CUSTOMER - who are our target customers?
VALUE PROPOSITION - what do we offer to customers?
VALUE CHAIN - how do we produce our offerings?
PROFIT MECHANISM - why does it generate profit?

Download: Business Model Innovation Crisis Survey


Sustainable and Circular Business Model
Sustainable Business Model

Taking social responsibility for a sustainable and circular business model. Focusing on new markets, cost and risk reduction, innovation leadership, and value creation along the entire value and supply chain. Sustainable business models as a competitive advantage.

Download: Sustainable and Circular BM Innovation


The Secret Key: Business Model Innovation
The Secret Key
Business Model Innovation for Established Companies. What are the current triggers, challenges and success patterns for business model innovation in established companies?

Book contents & Information


TAII Framework®
TAII Framework

Organisations and companies need practical tools and guidelines to kick-off the implementation of trustworthy Artificial Intelligence systems. The TAII Framework creates guidance to initiate the implementation of AI ethics.

TAII Framework Information


Management Coaching

Change management and corporate culture are crucial success factors for any transformation project. Identifying obstacles and success factors is essential for growth and the development of new business areas. Thinking outside the box of conventional industry logic is anything but easy. Mental blocks hinder the development of new ideas.

The challenge lies in thinking in terms of business models rather than technologies and products. Digital transformation is not a question of technology, but a question of leadership and corporate culture.

Digital Talents White Paper


Change and Organizational Development
LSP
LEGO® SERIOUS PLAY® gives everyone a voice and uses the assumption that the answers are already in the room. The method invites participants to think with their hands to build their understandings. Explain self-build models with methaphors to create a common aligned system.
More Information

Jobs & Projects

Extract in alphabetical order: aact! 2016 - amv - beurer - bmw group - business upper austria - epunkt it consulting - fronius - goeweil - head - ibm ix - intersport - keba - oekosoziales forum wien - oesb - park here - pestalozzi - pr translations - robart - running coach - runtastic - starlim//sterner - stiglechner - testify - vkb bank - volkswagen - wko - x-node ...

What people say, press and speaker

Kevin Valdek - High Mobility - Germany
I worked together with Josef in a joint product development project. The topic required complex technical integration while maintaining strong user experience, which suited Josef very well. He quickly sees the big picture and is not afraid to get into details.
David Seoane - IMPACT Connected Car - Spain
I worked with Josef in the review of my current company Business Innovation Management processes, and this was a very useful and fruitful experience for me since he helped me to understand those processes in a better way and clearly identify the success and fail factors of my personal and work experience in that area. This was a very well driven work that definitively helped me to improve my daily work in this space.
Harald Weinberger - mobile agreements - Austria
Intelligent Internet of Things applications require a well-thought-out and coordinated integration of hardware and software. Josef has experience and know how in both disciplines. Together with him we have managed to implement a successful and consistent solution.
Speaker at automotive events: Interview about innovation in the retail business: Book launch: The Secret Key: BMI for Established Companies Column series about Business Model Innovation: How to get prepared transforming your business model: 5 Steps Towards a Business Model 2.0: Amazon & Co winner of the crisis? AI4EU Cafe

Education, Experience,
Josef
Baker-Brunnbauer

JBB
Since 2015, Product XYZ has stood for innovative solutions that increase operational efficiency and business growth for its customers. Josef Baker-Brunnbauer collaborates with partners across industries to develop customized products and solutions for individual market needs. Product XYZ is committed to excellence and continuously improves its offerings through research and development. Participate in workshops and projects and help shape the future of turning ideas into impactful results.

AI and Digital Transformation in Government

University of Oxford

The AI Awakening: Implications for the Economy and Society

Stanford University

International Management MBA - Global Business China

Tsinghua University School of Economics and Management Beijing

MBA - Innovation and Product Management

LIMAK Johannes Kepler University Austrian Business School

Psychosocial Counseling MSc

Karl-Franzens University Graz

Technology Entrepreneurship: Lab to Market

Harvard University

Enterprise Design Thinking Practitioner

IBM

Product Manager (FH)

Marketing Academy Munich & University of Applied Sciences Upper Austria

Certified Coach and Social Work

Impulse & Seminare Salzburg and University of Applied Sciences
Upper Austria. Diploma in Counseling and Coaching.

Software Engineering Ing.

HTL Leonding

Contact

  • josef.baker-brunnbauer @ product-xyz.com
  • Austria: +43 660 65 73 000
  • LinkedIn